Salt & Straw's Cereal-sly Delicious Series: Art Direction
Salt & Straw uses ice cream as a platform for innovation. Each month Salt & Straw showcases a series of flavors that spark wonder, curiosity, and dare the ice-cream amorists to explore the ever-evolving menu over and over again. Founded in Portland, OR in 2011, the company has grown to 30+ shops in 5 states as well as a direct-to-consumer e-commerce business that ships nationwide.
The Cereal-sly Delicious Series was featured in March 2023. This series ignites a feeling of childhood nostalgia through breakfast cereal themed ice cream flavors.
Salt & Straw has created several iterations of the cereal-themed series. I was tasked with reproducing the previous year’s visual direction using the updated menu and brand guidelines. This theme is transports the audience to sitting on the living room floor in front of the tv watching cartoons - with ice cream as the vessel for this delicious moment.
I sourced props, directed the photoshoot and created the marketing assets for both digital and print needs. I also provided feedback and collaborated with the other designer on my team who edited the photos.
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