Salt & Straw’s ‘A Cup for Pups’ Campaign: Packaging & Merch

Salt & Straw uses ice cream as a platform for innovation. Each month Salt & Straw showcases a series of flavors that spark wonder, curiosity, and dare the ice-cream amorists to explore the ever-evolving menu over and over again. Founded in Portland, OR in 2011, the company has grown to 30+ shops in 5 states as well as a direct-to-consumer e-commerce business that ships nationwide.

An innovative product that Salt & Straw launched in 2022 was ice cream designed specifically for dogs. The research & development team worked with veterinarians to create an ice cream that tastes good to both humans and dogs!

I was tasked with designing the packaging and a promotional dog collar to go along with the product launch.