As Unusual
This project was created in the Spring of 2020. “As Unusual” is a typographic driven campaign to bring awareness to the reality of climate change. When I was working on this project, the Covid-19 pandemic had just began, and nations all over the globe were issuing stay-at-home-orders. Light has been shed on a lot of issues. I read many articles about production practices and societal habits such as driving cars being drastically reduced or stopped. The conversation around people not continuing business as usual is what inspired the name “As Unusual”.
Campaign Mockups
These billboards and posters would grab the attention of the audience and direct them to the campaign website.
Campaign Website
This website prototype was built in Figma. The As Unusual website features educational articles about climate change. The information from the articles is designed in a way to engage and quickly impact the audience.