Salt & Straw's Dairy-Free Decadence Series: Art Direction
Salt & Straw uses ice cream as a platform for innovation. Each month Salt & Straw showcases a series of flavors that spark wonder, curiosity, and dare the ice-cream amorists to explore the ever-evolving menu over and over again. Founded in Portland, OR in 2011, the company has grown to 30+ shops in 5 states as well as a direct-to-consumer e-commerce business that ships nationwide.
The Dairy-Free Decadence Series was featured in January 2023. This series proves vegan ice cream can be incredibly delicious and ultra-indulgent.
I was tasked with conceptualizing and executing a visual direction that captured the luxury of these gourmet vegan desserts.
I sourced props, directed the photoshoot and created the marketing assets for both digital and print needs. I also provided feedback and collaborated with the other designer on my team who edited the photos.
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